Social Listening: 20 Tools to Monitor

Social media has become an basic part of our daily lives, it is important for businesses to monitor and understand their brand’s online presence. Tracking, evaluating, and responding to conversations that take place on social media about a specific brand or subject is known as social listening.

Businesses can use this method to gather insightful information about the wants and needs of their customers as well as to monitor the activities of their rivals.

This blog will go over 20 social listening tools that companies can use to track the online activity related to their brand and keep a watch on the competition.

What is social listening?

Monitoring and analyzing conversations and references on social media sites like Facebook, Twitter, Instagram, and LinkedIn is known as social listening. The purpose of social listening is to learn more about how consumers view a company, as well as to spot any problems or areas that could use improvement.

What are social listening tools?

Social listening tools are software applications that allow businesses to monitor and analyze conversations on social media platforms. These tools use advanced algorithms to identify relevant mentions and conversations about a particular brand or topic, as well as provide insights into customer sentiment and behavior.

Some popular social listening tools include Hootsuite, Brandwatch, Mention, and Sprout Social.

What is social media tracking?

Social media tracking is the process of monitoring and analyzing a brand’s social media presence to identify trends, opportunities, and potential issues. Social media tracking involves tracking metrics such as engagement, reach, and sentiment, as well as monitoring mentions and conversations about a brand.

Social media tracking tools, such as Buffer, Agorapulse, and Iconosquare, allow businesses to track their social media metrics and gain insights into their audience’s behavior and preferences.

Social listening and social media tracking are essential practices for any business that wants to understand its customers and competitors better. By using social listening and tracking tools, businesses can gain valuable insights into customer sentiment and behavior, as well as identify opportunities for improvement and growth. With the help of the 20 tools listed in this blog, businesses can monitor their brand’s online presence and steal a march on their competition.

Best Social Media Listening and Tracking Tools

1. Reachowl.com

Price: $49/month (Single Seat) – $149/month (For 5 Seats)

Reachowl is a social media monitoring and listening tool that provides real-time insights into customer behavior, sentiment, and trends across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn. Reachowl allows you to monitor brand mentions, hashtags, and keywords in real time and provides alerts whenever your brand is mentioned on social media. 

ReachOWL lets you monitor brands by keywords inside Facebook groups (public and private) subreddits, quota, and Twitter. You can define upto 10 keywords per mention and select up to 5 groups/subreddits to monitor.

Once someone posts anything including those keywords, you get an email & browser notification. The process runs in the background without doing anything. It’s so affordable that it’s turning out to be a gold mine for coaches, consultants, freelancers & agencies.

The platform includes a unified inbox that enables you to manage all your social media accounts from one place and respond to customer queries and feedback in real time. Additionally, Reachowl offers custom reporting and analytics tools that provide insights into your social media performance and help you make data-driven decisions.

The platform offers advanced sentiment analysis and analytics tools that help businesses track the success of their social media campaigns and identify areas for improvement.
So if you are someone who grows your business through DMs and social selling, this is the must-have social listening tool.

2. Hootsuite

Price: $49-$599/month

A social media management and listening application called Hootsuite enables companies to keep track of brand mentions, interact with their followers, and evaluate their social media performance. You can manage all of your social media profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, through Hootsuite from a single dashboard.

With the help of Hootsuite’s listening tool, you can keep track of brand mentions, keywords, and hashtags on the web and in social media platforms, giving you up-to-the-minute information about the perception and sentiment of your company. Additionally, you can create your own search queries to follow certain subjects and get notifications when new references are found.

Hootsuite also allows you to engage with your audience across social media channels by responding to comments, messages, and mentions directly from the platform. You can also schedule and publish posts across multiple networks, collaborate with team members, and track your performance across social media channels.

3. Sprout Social

Price:$249 -$499/ month

Sprout Social is a comprehensive social media management and listening tool that allows businesses to monitor their brand mentions, engage with their audience, and analyze their social media performance. 

With Sprout Social, you can track all your social media accounts from one dashboard, schedule and publish posts, and analyze your performance across multiple networks.

Sprout Social’s listening tool helps you monitor mentions of your brand across social media channels and the web, allowing you to identify potential customers and engage with them in real time. You can set up custom search queries to track specific keywords, hashtags, and mentions of your brand, and receive alerts when new mentions are detected.

Sprout Social also allows you to engage with your audience across social media channels by responding to comments, messages, and mentions directly from the platform. You can also collaborate with your team members, assign tasks, and track progress from one dashboard.

4. Falcon.io

Price: $108/per seat/month+

Falcon.io is a comprehensive social media management and listening tool that supports companies in keeping track of brand mentions, interacting with customers, and tracking the effectiveness of their social media efforts. You can handle all of your social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, through Falcon.io.

Using the listening tool from Falcon.io, you can track brand mentions, hashtags, and keywords across the web and on social media platforms to gain real-time insights into the perception and opinion of your company. Additionally, you can create your own search queries to follow certain subjects and get notifications when new references are found.

Falcon.io also allows you to engage with your audience across social media channels by responding to comments, messages, and mentions directly from the platform. You can also collaborate with your team members, assign tasks, and track progress from one dashboard.

5. Buffer

Price: Free – $120/month

Buffer is a social media listening and management tool that enables companies to track brand mentions, interact with their followers, and track social media performance. Buffer allows you to handle all of your social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, from a single dashboard.

With the help of Buffer’s listening tool, you can keep track of brand mentions, keywords, and hashtags on the web and in social media platforms, giving you up-to-the-minute information about the perception and sentiment of your company. Additionally, you can create your own search queries to follow certain subjects and get notifications when new references are found.

Buffer also allows you to engage with your audience across social media channels by responding to comments, messages, and mentions directly from the platform. You can also schedule and publish posts across multiple networks, collaborate with team members, and track your performance across social media channels.

6. Mention

Price: Starts at $49/month

Mention is a social media monitoring and analytics tool that allows you to track brand mentions, monitor competitor activity, and measure the impact of your social media campaigns. The platform offers real-time tracking of hashtags, keywords, and URLs across Twitter, Instagram, and Facebook, as well as blogs, forums, and news sites.

With Mention, you can easily monitor brand reputation and customer sentiment, track campaign performance, and uncover valuable insights into your target audience. The platform offers advanced analytics and reporting features, allowing you to measure the impact of your social media campaigns and identify key influencers and brand ambassadors.

Mention also offers a range of features to help you streamline your social media management, including scheduling and publishing tools, social media listening and monitoring, and influencer identification and tracking. The Mention platform is suitable for businesses of all sizes, from small startups to large enterprises.

Mention is a comprehensive social media monitoring and analytics tool that provides deep insights into customer behavior and sentiment, allowing you to optimize your social media strategy and stay ahead of the competition.

7. Awario

Price: Starts at $24/month

Awario is a social media monitoring and analytics tool that allows you to track brand mentions, monitor competitor activity, and measure the impact of your social media campaigns. The platform offers real-time tracking of hashtags, keywords, and URLs across Twitter, Instagram, Facebook, YouTube, and more.

With Awario, you can easily monitor brand reputation and customer sentiment, track campaign performance, and uncover valuable insights into your target audience. The platform offers advanced analytics and reporting features, allowing you to measure the impact of your social media campaigns and identify key influencers and brand ambassadors.

Awario also offers a range of features to help you streamline your social media management, including scheduling and publishing tools, social media listening and monitoring, and influencer identification and tracking. All sizes of companies, from small start-ups to massive corporations, can use the platform.

Overall, Awario is a comprehensive social media monitoring and analytics tool that provides deep insights into customer behavior and sentiment, allowing you to optimize your social media strategy and stay ahead of the competition.

8. DDevi.com

Price: $0 – 39.8/month

A social media monitoring tool called DDevi assists companies in keeping track of company mentions, hashtags, and keywords on various social media channels, such as Facebook, Twitter, Instagram, and LinkedIn. When your business is mentioned on social media, the platform instantly notifies you so you can respond to questions and comments from customers.

Tools for social media analytics and sentiment analysis are available from DDevi, which can help you understand how customers feel about your business and how they behave. The platform also has a social media listening function that lets you keep tabs on discussions involving your company and sector.

9. Keyhole

Price: Starts at $79/month

Keyhole is a social media monitoring and analytics tool that provides real-time tracking of hashtags, keywords, and URLs across Twitter, Instagram, and Facebook. The platform offers advanced analytics and reporting features that allow you to measure the impact of your social media campaigns and identify key influencers and brand ambassadors.

With Keyhole, you can easily monitor brand mentions and competitor activity, track campaign performance, and uncover valuable insights into your target audience. The platform offers customizable dashboards and real-time alerts, making it easy to stay on top of your social media strategy.

Keyhole also offers a range of features to help you streamline your social media management, including scheduling and publishing tools, social media listening and monitoring, and influencer identification and tracking. The keyhole platform is suitable for businesses of all sizes, from small startups to large enterprises.

Keyhole is basically a powerful social media monitoring and analytics tool that provides valuable insights into customer behavior and sentiment, allowing you to optimize your social media strategy and stay ahead of the competition.

10. Oktopost

Price: Book demo for pricing

Oktopost is a social media management and social listening tool designed specifically for B2B companies. The platform allows businesses to manage their social media accounts, schedule posts, and track the success of their social media campaigns.

Oktopost also offers social listening features, allowing businesses to monitor mentions of their brand, industry, and competitors on social media platforms. The platform provides real-time data, including sentiment analysis and trending topics, to help businesses understand how their audience is responding to their content.

Additionally, Oktopost offers integrations with marketing automation and CRM tools, allowing businesses to streamline their social media and marketing efforts.

11. Iconosquare

Price: $59/month+

Iconosquare is a social media management and social listening tool designed specifically for Instagram and Facebook. The platform allows businesses to manage their social media accounts, schedule posts, and track the success of their social media campaigns.

Iconosquare also offers social listening features, allowing businesses to monitor mentions of their brand and industry on Instagram and Facebook. The platform provides real-time data, including sentiment analysis and trending topics, to help businesses understand how their audience is responding to their content.

Additionally, Iconosquare provides detailed analytics and reporting tools to help businesses measure the impact of their social media efforts.

12. Digimind Social

Price: Custom pricing based on business needs

Digimind Social is an AI-powered social listening and monitoring tool that provides real-time insights into brand mentions, sentiment analysis, and customer feedback across social media platforms. The tool uses machine learning algorithms to analyze social media conversations and identify trends, influencers, and opportunities for engagement.

With Digimind Social, you can monitor brand mentions, hashtags, and competitors’ activities on social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. You can also use the tool to track online reviews, blog posts, and news articles related to your brand.

Digimind Social offers a customizable dashboard that allows you to track key performance indicators (KPIs) and generate reports on your social media performance. The tool also provides competitive analysis and benchmarking features that enable you to compare your social media performance with your competitors’ and identify areas for improvement.

Digimind Social integrates with popular marketing tools like HubSpot, Salesforce, and Hootsuite, making it easy to connect with other marketing channels you use. The tool also offers personalized training and support to help you get the most out of your social listening and monitoring efforts.

13. HubSpot Social Media Management Software

Price: $800/month+

HubSpot is an all-in-one marketing and sales software platform that includes a suite of social media management tools. With HubSpot, you can manage multiple social media profiles from a central dashboard and schedule posts in advance. The platform also includes social media listening and monitoring features that allow you to track brand mentions, keywords, and trends in real time.

One of the unique features of HubSpot is the ability to tie social media interactions to specific contacts in your CRM. This enables you to track how social media engagement is impacting your overall sales and marketing efforts. Additionally, HubSpot offers analytics and reporting tools to help you measure the success of your social media campaigns and track key performance metrics.

14. Tailwind

Price: $0 -$39.99/month

Tailwind is a social media management and scheduling tool designed specifically for Pinterest and Instagram. The platform allows businesses to manage their social media accounts, schedule posts, and track the success of their social media campaigns.

Tailwind also offers social listening features, allowing businesses to monitor mentions of their brand and industry on Instagram and Pinterest. The platform provides real-time data, including sentiment analysis and trending topics, to help businesses understand how their audience is responding to their content.

Additionally, Tailwind provides detailed analytics and reporting tools to help businesses measure the impact of their social media efforts.

15. Agorapulse

Price: US$49/month+

Agorapulse is a social media management tool that offers social listening and monitoring features to track and analyze brand mentions across social media platforms. You can keep tabs on conversations, mentions, and hashtags on Facebook, Twitter, Instagram, YouTube, and LinkedIn with Agorapulse. You can also keep an eye on the social media profiles of your rivals.

With the help of the tool, you can manage all of your social media accounts from a single location and interact with your audience by instantly replying to messages, comments, and mentions. You can also schedule posts, run social media contests, and analyze your social media performance with detailed reports and analytics.

Agorapulse also has a CRM feature that enables you to segment your audience and track important metrics like engagement, growth, and ROI. The tool integrates with popular apps like Zapier, Canva, and Google Analytics, making it easy to connect with other marketing tools you use.

16. TweetReach

A social listening utility called TweetReach gives you information about the effectiveness of your Twitter accounts as well as the reach of your tweets.

With the help of this tool, you can keep tabs on and evaluate the effectiveness of your Twitter campaigns and accounts, learn more about the users who interact with your content, and keep track of the social media discussions that are pertinent to your company.

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TweetReach offers several features to help you monitor and analyze your Twitter accounts, including tracking the reach and engagement of your tweets, monitoring brand mentions and hashtags, identifying influencers and top-performing content, and generating reports and analytics to measure your social media performance.

17. BuzzSumo

Price: $119 – $999/ month

BuzzSumo is a social media monitoring and content marketing tool that helps you find the most shared content on social media for any topic or industry. With BuzzSumo, you can search for any topic or keyword and find the most shared content across social media platforms, including Facebook, Twitter, LinkedIn, and Pinterest.

BuzzSumo provides several features to help you monitor and analyze social media content, including content insights, social media analytics, influencer identification, and content alerts. You can also use BuzzSumo to monitor your own brand mentions and track the performance of your content marketing campaigns. With its comprehensive social media monitoring capabilities, BuzzSumo is an excellent tool for marketers and businesses looking to stay on top of the latest trends and topics in their industry.

19. Sprinklr

Price: Custom pricing based on business needs

Sprinklr is a social media management platform that offers a suite of tools for social listening, monitoring, and engagement. You can use BuzzSumo to conduct a keyword or subject search to discover the most popular content on social media sites like Facebook, Twitter, LinkedIn, and Pinterest.

With Sprinklr, you can monitor brand mentions, hashtags, and social media conversations related to your business and industry. You can also track sentiment analysis and identify influencers and brand advocates on social media.

The platform offers a unified inbox that allows you to manage all your social media accounts from one place and respond to customer queries, messages, and comments in real-time. You can also schedule posts, run social media campaigns, and track your social media performance with advanced analytics and reporting tools.

Sprinklr integrates with popular marketing tools like Salesforce, Adobe Experience Manager, and Marketo, making it easy to connect with other marketing channels you use. The platform also offers 24/7 support and personalized training to help you maximize your social media listening and tracking efforts.

20. NetBase Quid

Price: Custom pricing based on business needs

NetBase Quid is an AI-powered social listening and monitoring platform that provides real-time insights into customer feedback, sentiment analysis, and social media trends across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

The platform uses machine learning algorithms to analyze social media conversations and identify key themes, topics, and emotions related to your brand and industry. With NetBase Quid, you can monitor brand mentions, track sentiment analysis, and identify influencers and brand advocates on social media.

The platform provides customizable dashboards that allow you to track key performance indicators (KPIs) and generate reports on your social media performance. You can also use the platform to monitor online reviews, news articles, and blog posts related to your brand.

NetBase Quid integrates with popular marketing tools like Hootsuite, Salesforce, and Adobe Experience Manager, making it easy to connect with other marketing channels you use. The platform also offers 24/7 support and personalized training to help you get the most out of your social media listening and tracking efforts.

Using Social Media Tracking Tools Will Help You Grow

We always advise carefully reading the product and pricing pages of any utility you’re considering implementing on your team. Additionally, don’t be afraid to test out various social media tracking tools to see which best suits your requirements and advances your objectives.

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