{"id":9846,"date":"2025-06-25T07:03:33","date_gmt":"2025-06-25T07:03:33","guid":{"rendered":"https:\/\/reachowl.com\/blog\/?p=9846"},"modified":"2025-06-25T07:03:35","modified_gmt":"2025-06-25T07:03:35","slug":"target-instagram-users-with-hashtags","status":"publish","type":"post","link":"https:\/\/reachowl.com\/blog\/target-instagram-users-with-hashtags\/","title":{"rendered":"How to Target Instagram Users Through Hashtags with ReachOwl"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Targeting Instagram Profiles using Hashtags\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ZIR_f8gcuOM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hashtags aren&#8217;t just trendy labels \u2014 they&#8217;re how people on Instagram group themselves around topics, interests, events, and even problems they&#8217;re trying to solve.<\/p>\n\n\n\n<p>That&#8217;s why this feature in ReachOwl matters. Instead of guessing who your audience is, you can now find and<a href=\"https:\/\/reachowl.com\/blog\/target-facebook-audience-by-gender-with-reachowl\/\"> target people <\/a>who&#8217;ve actually used a hashtag that matches what you offer. Whether you&#8217;re a small business, agency, or solo marketer, this helps you speak directly to people already engaged in a relevant conversation.<\/p>\n\n\n\n<p>Here&#8217;s how to set up a hashtag-targeted campaign step by step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Find Your Hashtag<\/strong><\/h3>\n\n\n\n<p>Go to Instagram and search for the hashtag you want to target. This should be something related to your offer, niche, or location.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXelZ5rGYClRlqHgfoV09imo_laRHQuxYrmkvlOsfRsOY98jwRSOvfJ77y9BOlIxB5YPU5IEpmf7t8dadnYCrEaQDOLGGsU_bwZwMHSdd2iJZmA0XclT49DnSy54sIp-F8NZx0Z_HA?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"insta hashtags\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Copy the Hashtag URL<\/strong><\/h3>\n\n\n\n<p>Click on the hashtag from the search results. Once the hashtag page loads, copy the full URL from your browser.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdhTkSsNPDcf_IpxIqg3AxK3adyGbzAQQubZDaL6dK-BAzzVoNSLslFED30MaSjX-vlImkH3wivAv_yvZ3O0Aq7J853tMbCh2bJTx-_c4puALQSLR2A4H0eSmV7rsLyGAlCZo7dsg?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"copy hashtag url\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Start a Hashtag Campaign in ReachOwl<\/strong><\/h3>\n\n\n\n<p>Now, head over to your <a href=\"https:\/\/app.reachowl.com\/register\">ReachOwl dashboard<\/a>. Start a new campaign and choose:<\/p>\n\n\n\n<p><strong>&#8220;Instagram Get Post and Audiences Based on Hashtags.&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfeGu9bwA4YKfnElOZUk5ZPd7Vvf8n-Go-0WmktKdBE4QGMhcfhz1zNVqIs7hy1RRi73iyFrJKSr8ne_qPuczVfdNTSK4NM_-pT4x19kp-fhE6biZe80--27UHo9eOUSjnHJbqCSA?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"reachowl dashboard\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Paste the Hashtag URL<\/strong><\/h3>\n\n\n\n<p>Paste the Instagram hashtag URL you copied earlier into the field. Click <strong>Next<\/strong> to proceed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcyE07dS_H8XTph3mAs41ptWyMVkv6fQoQzEbR9FIUGDb7nULQN1EIPzIZZ7vAUVsr15XtJBxgnn7TXEE6Gr5zf-25a_kRvRponpJ7eWKHimg2jbAHLtPWsLtjI2W3FIbykcoCQ_A?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"paste insta hashtag url\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Choose Campaign Action<\/strong><\/h3>\n\n\n\n<p>Now, pick what kind of action you want this campaign to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send a message sequence<\/li>\n\n\n\n<li>Send follow request<\/li>\n<\/ul>\n\n\n\n<p>For this example, we&#8217;ll go with <a href=\"https:\/\/reachowl.com\/blog\/how-to-use-spintax-in-reachowl-message-sequence\/\"><strong>Send Message Sequence<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfTVOeSO64_wDAFUGhKDKYDMF7de70bfkeCWbORO9kVcS3GOZJ0kBoLOtm80xJ92a_0KPtYptm51mINPiZjQKZBeK0vosSXkdOX9RYKiox_cBGjqkHPYEuFnVNXyhyFnYlY0evN?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"send message sequence\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 6: Fill in Campaign Details<\/strong><\/h3>\n\n\n\n<p>Give your campaign a clear and unique name \u2014 this helps later when you have several campaigns running.<\/p>\n\n\n\n<p>Then, select the Instagram account you want to use for this campaign. ReachOwl supports multiple accounts, so choose the one that fits.<\/p>\n\n\n\n<p>Click <strong>Next<\/strong> when done.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeQbOWqSH_4x29wUB7z1xVlIEM091wmdMnHbW44vPVxrgjGk5M9o_VbYb6WngDXD541okvCjpWfhciDX81NSNkWdlJ-qzs2ytYrZnV8GfEp-oPbN7YQPWvp2D8JVvaIJY_oZ1d-?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"campaign details\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe9kMflDkjuGxe2Fv0LQZfFUzGFsb1EQIHsqbQ6OaChHJN9ZyAny5M-miVUMvw45vw7iRuEri3NjZhlodYkpGbGx40e2y_aKER5wUX5G-ayL8FqsEGuuZdpphTkJ92pcl3dWzGmmw?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"save campaign\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 7: Add Your Message Sequence<\/strong><\/h3>\n\n\n\n<p>Now it&#8217;s time to write your actual messages. These are the <a href=\"https:\/\/reachowl.com\/blog\/5-dos-and-donts-of-generating-leads-cold-dms\/\">DMs<\/a> that ReachOwl will send to people using the hashtag.<\/p>\n\n\n\n<p>Once you&#8217;ve added them, hit <strong>Save<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXecd5JvlebfLHUbm3gGG-JlJVl2jsHohkqZYVvNib42mB4I9zR6NJLCSb-A2ra7vfvUjbwMM8OvOdBd5VCW95N15hGxMYaO9Wk8JveEQGguozv0zPUOr-D4pU8A5gTvc_wGT6lW?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"write message sequence\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 8: Confirm Campaign<\/strong><\/h3>\n\n\n\n<p>Click <strong>Start My Campaign<\/strong> to go live, or choose Create, but don&#8217;t run if you want to activate it later.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXchakRBuEd8_9ha05sKF57Dx5XyWVy0IOPXoi8yjzBj8waSAah7JY0q8koSCGbOSbQ8ad4fKG_OFfyGW-tw3FCo5YL8LhVLJwBfHYFP_Rcmg7JJ9Dx13jERPm1r8pPa24umCMjZEA?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"start campaign\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 9: Campaign Starts<\/strong><\/h3>\n\n\n\n<p>Your campaign will begin scanning for hashtag users. It usually takes about <strong>10 minutes<\/strong> to complete the audience scan.<\/p>\n\n\n\n<p>Once live, you&#8217;re good to go.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd-ZSSpHBiy6cbqxmabfu154yWFTn3h8ISy8lGjw9BLIkt7d3hTdiNGOY_0lIB8Uuzw-UylNNPwTADMkMNz3HirUSpAbVpYUyHCqSVI6AGRJMF2asTieJxbUpCrNGxae-OyaKj5gg?key=S1Upg5crqZ2irN_tpcFVbQ\" alt=\"campaign\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Using hashtags for targeting isn&#8217;t just smarter \u2014 it&#8217;s way more relevant. Instead of reaching random profiles, you&#8217;re connecting with people who&#8217;ve already shown interest in your niche by using that tag.<\/p>\n\n\n\n<p>Try it out, test different hashtags, and watch how much more precise your Instagram outreach becomes.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hashtags aren&#8217;t just trendy labels \u2014 they&#8217;re how people on Instagram group themselves around topics, interests, events, and even problems they&#8217;re trying to solve. That&#8217;s why this feature in ReachOwl matters. Instead of guessing who your audience is, you can now find and target people who&#8217;ve actually used a hashtag that matches what you offer. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[7,45,11],"class_list":["post-9846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-tutorials","tag-automation-tool","tag-instagram","tag-tutorials"],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-scaled.jpg",2560,1440,false],"landscape":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-scaled.jpg",2560,1440,false],"portraits":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-scaled.jpg",2560,1440,false],"thumbnail":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-150x150.jpg",150,150,true],"medium":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-300x169.jpg",300,169,true],"large":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/06\/How-to-Target-Instagram-Users-Through-Hashtags-with-ReachOwl-2048x1152.jpg",2048,1152,true]},"rttpg_author":{"display_name":"Community ReachOwl","author_link":"https:\/\/reachowl.com\/blog\/author\/community-reachowl\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/reachowl.com\/blog\/category\/instagram-tutorials\/\" rel=\"category tag\">Instagram Tutorials<\/a>","rttpg_excerpt":"Hashtags aren&#8217;t just trendy labels \u2014 they&#8217;re how people on Instagram group themselves around topics, interests, events, and even problems they&#8217;re trying to solve. That&#8217;s why this feature in ReachOwl matters. Instead of guessing who your audience is, you can now find and target people who&#8217;ve actually used a hashtag that matches what you offer.&hellip;","_links":{"self":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts\/9846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/comments?post=9846"}],"version-history":[{"count":1,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts\/9846\/revisions"}],"predecessor-version":[{"id":9849,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts\/9846\/revisions\/9849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/media\/9847"}],"wp:attachment":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/media?parent=9846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/categories?post=9846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/tags?post=9846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}