{"id":2579,"date":"2024-03-18T13:22:35","date_gmt":"2024-03-18T13:22:35","guid":{"rendered":"https:\/\/reachowl.com\/blog\/?p=2579"},"modified":"2025-02-20T15:58:58","modified_gmt":"2025-02-20T15:58:58","slug":"how-to-filter-audience-by-keywords-in-comment","status":"publish","type":"post","link":"https:\/\/reachowl.com\/blog\/how-to-filter-audience-by-keywords-in-comment\/","title":{"rendered":"How to Filter audience by Keywords in Comment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2579\" class=\"elementor elementor-2579\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23aeee58 e-flex e-con-boxed e-con e-parent\" data-id=\"23aeee58\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78fc676b elementor-widget elementor-widget-text-editor\" data-id=\"78fc676b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you looking to enhance your Facebook outreach strategy and target specific audiences based on their engagement with your posts or ads? Utilising keywords in the comment section can be a powerful way to filter and engage with your audience more effectively.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this tutorial, we&#8217;ll guide you through the process of using keywords in Facebook post\/ad comments with ReachOwl.<\/span><\/p><p><strong>Step 1: Create Campaign<\/strong><\/p><p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8487 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-400-1024x491.png\" alt=\"\" width=\"1024\" height=\"491\" \/><\/span><\/p><p><span style=\"font-weight: 400;\">Start by selecting the &#8220;Create Campaign&#8221; option within ReachOwl.<\/span><\/p><p><strong>Step 2: Choose Campaign type<\/strong><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-8489 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-401-1024x492.png\" alt=\"\" width=\"1024\" height=\"492\" \/><\/span><\/p><p><span style=\"font-weight: 400;\">From the campaign creation options, select &#8220;Facebook Post\/AD Comment&#8221; as your desired campaign type.<\/span><\/p><p><strong>Step 3: Find the Post and Copy the link<\/strong><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-2590 size-full\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_3-1.png\" alt=\"\" width=\"1342\" height=\"689\" \/><\/span><span style=\"font-weight: 400;\">Locate the post or ad on Facebook that you want to target. Copy its URL.<\/span><\/p><p><strong>Step 4: Paste the Post URL into ReachOwl<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8490 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-402-1024x492.png\" alt=\"\" width=\"1024\" height=\"492\" \/><\/p><p><span style=\"font-weight: 400;\">Return to ReachOwl and paste the copied post URL into the designated area. Click on the &#8220;Next&#8221; button to proceed.<\/span><\/p><p><strong>Step 5: Choose the &#8220;Message Sequence&#8221;\u00a0<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8491 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-403-1024x493.png\" alt=\"\" width=\"1024\" height=\"493\" \/><\/p><p><b>Step 6: Name Your Campaign and Set Keywords<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8494 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-409-1024x487.png\" alt=\"\" width=\"1024\" height=\"487\" \/><\/p><p><span style=\"font-weight: 400;\">Name your campaign, for example, &#8220;Keywords in Comments,&#8221; and fill in the necessary details. <\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8493 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-404-1-1024x493.png\" alt=\"\" width=\"1024\" height=\"493\" \/><\/p><p><span style=\"font-weight: 400;\">Here, you&#8217;ll have the option to filter your audience by keywords in comments. Enter keywords that you want to target, such as &#8220;interested&#8221; or &#8220;available,&#8221; to process your campaign effectively. Click &#8220;Next&#8221; to processed.\u00a0<\/span><\/p><p><b>Step 7: Compose the Message<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8495 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-405-1024x492.png\" alt=\"\" width=\"1024\" height=\"492\" \/><\/p><p><span style=\"font-weight: 400;\">Craft your messages to engage with your audience effectively. Use the name variable, denoted by double curly braces, to personalise the messages with the recipient&#8217;s name.\u00a0<\/span><\/p><p><b>Step 8: Save and Start Your Campaign<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8496 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-406-1024x493.png\" alt=\"\" width=\"1024\" height=\"493\" \/><br \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8497 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-407-1024x491.png\" alt=\"\" width=\"1024\" height=\"491\" \/><br \/><span style=\"font-weight: 400;\">Click &#8220;Save&#8221; and start your campaign.\u00a0<\/span><\/p><p><b>Step 9: Monitoring Your Campaign<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8498 size-large\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-408-1024x495.png\" alt=\"\" width=\"1024\" height=\"495\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2580 size-full\" src=\"https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot_13-1.png\" alt=\"\" width=\"1343\" height=\"656\" \/><\/p><p><span style=\"font-weight: 400;\">Monitor the progress of your campaign within ReachOwl. You&#8217;ll be able to see how your campaign is performing and identify the users who have engaged with your post or ad based on the specified keywords in the comment section.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use specific words in Facebook comments to reach exactly who you want. ReachOwl helps you do this better, so your messages match what people are interested in.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you looking to enhance your Facebook outreach strategy and target specific audiences based on their engagement with your posts or ads? Utilising keywords in the comment section can be a powerful way to filter and engage with your audience more effectively.\u00a0 In this tutorial, we&#8217;ll guide you through the process of using keywords in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[7,6,11],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-automation-tool","tag-outreach","tag-tutorials"],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11.png",2240,1260,false],"landscape":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11.png",2240,1260,false],"portraits":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11.png",2240,1260,false],"thumbnail":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11-150x150.png",150,150,true],"medium":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11-300x169.png",300,169,true],"large":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11-1024x576.png",1024,576,true],"1536x1536":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11-1536x864.png",1536,864,true],"2048x2048":["https:\/\/reachowl.com\/blog\/wp-content\/uploads\/2024\/03\/ReachOwl-helpdoc-Tutorial-Banner-11-2048x1152.png",2048,1152,true]},"rttpg_author":{"display_name":"Ali Hamza","author_link":"https:\/\/reachowl.com\/blog\/author\/alihamza\/"},"rttpg_comment":230,"rttpg_category":"<a href=\"https:\/\/reachowl.com\/blog\/category\/tutorials\/\" rel=\"category tag\">Tutorials<\/a>","rttpg_excerpt":"Are you looking to enhance your Facebook outreach strategy and target specific audiences based on their engagement with your posts or ads? Utilising keywords in the comment section can be a powerful way to filter and engage with your audience more effectively.\u00a0 In this tutorial, we&#8217;ll guide you through the process of using keywords in&hellip;","_links":{"self":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts\/2579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/comments?post=2579"}],"version-history":[{"count":9,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts\/2579\/revisions"}],"predecessor-version":[{"id":8501,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/posts\/2579\/revisions\/8501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/media\/7719"}],"wp:attachment":[{"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/media?parent=2579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/categories?post=2579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reachowl.com\/blog\/wp-json\/wp\/v2\/tags?post=2579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}